The Salesforce Crypto Lightning Exchange, officially launched today, is a fully non-custodial platform-native wallet management system. Enterprise users on Salesforce can manage multiple crypto wallets through the easy to use dashboard, swap between cryptocurrencies on-chain, and easily transfer crypto between Salesforce accounts.

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See the app live in Salesforce App Exchange

Read the Documentation

WHAT IS SALESFORCE

Salesforce is software used by over 150,000 enterprise clients, including 83% of Fortune 500s. Salesforce itself clocked $25 Billion in revenue last year, and the top 8 Salesforce clients alone bring in $250 Billion in revenue every year through Salesforce, including Spotify, Amazon Web Services, U.S. Bank, Macy’s, American Express, and NBCUniversal. Many companies conduct their entire business via Salesforce. It manages funds, automates sales, tracks inventory, and records customers.

NO CRYPTO IN SALESFORCE, YET

Right now, if a client wants to integrate crypto funds in their business, they have to use a manual third party service. This could be for accepting crypto as payment, investing funds in crypto, paying salary in crypto, etc.

ELONGATE IS FIXING THAT

Salesforce is pushing a campaign called #SalesforceAccelerate, hoping more developers will create and add apps and services to the Salesforce platform on top of their Lightning API.
As part of this, Elongate is launching the first crypto exchange native to Salesforce. This will enable several transformative processes, including:

Enabling Salesforce customers to embed Crypto wallet management within salesforce while leveraging Salesforce top notch permission management and audit trails
Allowing crypto to be embedded into Salesforce Apex classes, triggers, and flows or simple point-and-click approval process functionality
Embedding cryptocurrency swap and transfer into the sales process in a simple and seamless way
Allowing tracking visibility of any actions taken on the wallet by any approved and authorized user and allowing the transactions to get recorded within the customer salesforce instance

It conveniently ties in to existing Salesforce tools, KPIs, dashboards, etc.

HOW IT HELPS HOLDERS

The exchange will have a 1% fee on swaps and sends. Half goes to social impact, and half goes to a buyback and burn of EG Token. This is huge upward pressure on the chart while reducing supply.

On top of that direct monetary value, it also loops the businesses into our ecosystem, and will allow them to interact with, sponsor, and support charities and influencer campaigns for social impact.

In sum, we are giving value to businesses by letting them adopt crypto with ease, and in exchange we support charity and boost the token price, all while putting us on a stage in front of massive institutions.

WHAT’S NEXT

As an official Salesforce Partner, EG will be cooperating with Salesforce in promoting adoption of the app among the enterprise audience. The team will iteratively gather feedback, and develop future feature sets based on client need. Some avenues for promotion are as follows:

Dreamforce Conference

The annual conference brings together over 180,000 members of the salesforce.com community with a focus on inspiration, education, and innovation. It is a prime place to let the world know about an innovative new offering in the Salesforce ecosystem.

Salesforce World Tours

Salesforce.com partners are invited to join each year as they visit a variety of cities globally, allowing the community to discuss the latest trends in cloud computing.

Annual Sales Kick-off

At the start of each fiscal year, Salesforce hosts a week-long conference for the sales team in order to prepare for the new year and to discuss where the business is going. Select partners are invited to participate in this annual event.

AppExchange Marketing Program (AMP)

The AppExchange Marketing Program is designed to help App Innovators connect with the Salesforce community through a variety of channels and co-marketing activities. The program is designed to accelerate partner growth, increase visibility in the Salesforce ecosystem, and focus on driving traffic and leads.